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Does the snack aisle at your local healthfood store sometimes paralyze you? Do you look at the ingredients labels trying to decide exactly which cookies are the best ones to buy and yet feel overwhelmed by the numerous choices available all beckoning with the labels “all natural” or “organic”?
If so, you are not alone. This happens to me all the time.
Granted, I try my best to avoid the snack aisle at the healthfood store as much as possible and I don’t even go down the snack aisle at the supermarket because there are zero offerings there of any value. As much as is humanly possible, I prefer to make my own snacks for my family as this is always the most nutritious not to mention budget conscious way to go.
But let’s face it. Life happens and sometimes things just don’t go as scheduled.
All sorts of things from flat tires to your child’s badly scraped knee can occur to mess up your plans for baking an afternoon batch of cookies for school lunches the next day.
What to do then?
I thought it might be fun to analyze two different brands of cookies that I might consider buying when I am in search of a decent after lunch treat for my kids and far behind in my cookie baking duties.
Ginger snaps are one of my favorite store cookies as they are typically lower in sugar per serving than most other types of processed cookies. They also taste similar to the grain free ginger snaps I make myself, so buying a boxed version made with wheat flour on occasion is not going to all of a sudden cause my children to prefer the processed cookies over my own.
The picture at the top of this post is of the two brands of ginger snaps available at my local healthfood store.
Let’s analyze the ingredients labels of each and see if one of them is the clear winner over the other.
The Front of the Cookie Packages
From the front of the packages, you can’t really discern much if any difference. They both say “all natural” or “naturally flavored”.
The Mi-del brand says “Swedish Style” which I admit would draw me in as I like anything that suggests that the cookies are based on some traditional recipe. Of course, this may or may not be true. It’s all just marketing on the front of the package after all!
From a visual standpoint, the colors of the Back to Nature brand are far more appealing than the Mi-Del brand which are a bit harsh on the eye. Then again, purple is my favorite color so maybe that’s just my personal preference.
Ingredients Label Comparison
With the front of the packages not really telling us much, it is necessary to examine the ingredients labels to get the full story.
The first ingredient label to the right is of the Mi-Del Ginger Snaps.
I like that the wheat used is organic. That is a definite plus. In addition, the sweetener is organic dehydrated cane juice which is acceptable.
I don’t like that canola oil is used for the shortening as this is very potentially GM canola as it is not organic. In addition, canola oil is a polyunsaturated vegetable oil which almost certainly means that it is rancid.
Canola contains high amounts of omega 3 fats which are very delicate and can never be heated. You most certainly cannot bake cookies with it!. Use of canola in a boxed snackfood virtually ensures a rancid, health robbing product even if the ingredients are all organic.
Another item I don’t like is the use of soy lecithin. It is not organic soy lecithin, so the odds are good that it is GM soy given that over 90% of the soy in the the United States is genetically modified at present.
The second ingredient label to the right is of the Back to Nature Triple Ginger Cookies.
You’ll notice right away that the wheat flour used is not organic. The sweetener is also not as good quality because it is listed simply as cane sugar. It is not organic and it is not clear whether it is from dehydrated cane juice. It could easily be plain white sugar and probably is.
Not good.
So far, the Mi-Del Ginger Snaps are way in the lead.
However, the next ingredient changes the game entirely as palm oil is listed as the shortening.
This is very good as palm oil is a much healthier choice that the rancid canola oil used in the Mi-Del Ginger Snaps. Palm oil is acceptable for use in cookies and crackers. While coconut oil or butter would be best, palm oil can most definitely be considered a healthy fat.
Continuing down the ingredients label, all the other ingredients are excellent as well with no ominous “soy lecithin” listed.
Which Brand Did I Choose?
After analyzing the ingredients labels for these two boxes of ginger cookies, which brand did I ultimately choose?
If you guessed the Back to Nature Triple Ginger Cookies, you are correct!
The fact that the Mi-Del cookies are made with organic wheat flour and organic evaporated cane juice is insignificant compared with the fact that the Back To nature cookies use the much higher quality palm oil and no soy lecithin.
If you ever find yourself torn between two different brands of snack foods, always choose the one with the healthy fat like palm oil. The fat that is used is much more important than whether the flour or sugar used is organic.
In addition, go for the brand that clearly has no GMOs in it and that would be the Back to Nature brand as well.
Do all Back to Nature cookies get the thumbs up? Not necessarily.
I haven’t checked the labels on all the different cookies offered by this company, so don’t go and buy them without checking closely for yourself.
For that occasional need for a decent box of cookies from the store, though, the Triple Ginger Cookies pass with flying colors.
Sarah, The Healthy Home Economist
Marilyn Rose via Facebook
Back to Nature won’t work with the Feingold Association to get their products approved, so I am suspicious of what could be the reason they don’t want to disclose their information. It’s a shame, because their products seem pretty decent.
Laura
Feingold approves a lot of products that are just garbage (Boar’s Head deli meats?). I suspect they get payola from companies whom they endorse, and Back to Nature hasn’t the funds.
Heather Gibson-Broyles via Facebook
Love BTN products…their crackers are a bit too salty though.
Kristi
This is very good to know to choose the fat used over some other things! I would of picked the Mi-Del cookies because of the organic flours and better sugar. I usually overlook the Back to Nature brand all together because it’s owned by Kraft and just head straight to the other brands. Now I’ll have to start looking at all the different brands. You never know what you’ll find!
Faith
Thanks! This was really helpful.
Bethany
This is so helpful! Thank you!
Monique Peary Thomas via Facebook
thanks for the info!
Sarah
Okay, I get into moods sometimes. When I see people eating stuff from the store I have an almost uncontrollable urge to smack that food out of their hands. The shock factor itself would be funny. The reasoning might be lost though. They would just see crazy lady. So thank you for the reminders of every day. Have I ever done that? No. I sure have day dreamed about it on more than one occasion!
Patt
Oh, Sarah, you do my heart good. I thought I was the only one that put on a frozen smile, and just repeated to myself, “Keep your mouth shut, keep your mouth shut.” I now see I’m in good company.
Allison
Good info Sarah! I have become obsessed with reading ingredient labels! I was wondering if you could shed some light on ‘citric acid’ that is listed in what seems like everything. I thought I recalled reading somewhere that is a code name for MSG?
Jesse
I would love to know the answer to this too..
Ariel
Yes, citric acid as an additive almost always comes from corn, which means it is a) a form of MSG, and b) probably GMO.
Sarah, TheHealthyHomeEconomist
If citric acid comes from fruit, then it is ok. Only if it comes from corn is it a problem for MSG residue.
Vicky
What about organic products that have citric acid? And how can one know if it is from corn or fruit?
I tried to buy a can of diced tomatoes yesterday and both the organic and non-organic had citric acid. I had read that citric acid was bad, though I couldn’t remember exactly WHY… but when I found it in the organic tomatoes, I was at a bit of a loss.
Thanks for this post… The information will definitely come in handy!
lao
just for extra info, I found out that autolyzed yeast is also a form of msg,which i am allergic to..
Teresa
As I was reading your article and came to the canola oil in first box, I said “oh no” Sarah is not going to pick this and after reading the entire article- I too would have chosen the non organic flours over the canola oil. Hey! I am on the right track and I am a newbie. Sarah, this article is a great help for us. Thank you for pointing out this important piece of information! Life does happen and we should be prepared.
Sarah, TheHealthyHomeEconomist
We always need a Plan B. And maybe a Plan C and a Plan D too 🙂
prasti
thanks for this. i find myself reading the ingredient box of various brands all the time if i happen to be shopping in the snack aisle. there are so many choices that i get so overwhelmed trying to make the best decision.